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sales in Africa is broken. We're here to fix it.

Transforming Sales Across Africa

Live, operator-led cohorts for entry and mid-level tech sales talent in Africa. Learn the playbooks real sellers use to find the right customers, run better calls, and close more deals.

Who We Are

Fixing The Sales Talent Gap

Sales Lab Africa is a live, cohort-based academy for tech sales talent in Africa. Operators who currently sell and lead revenue teams at top African companies teach the exact playbooks they use on the job.

Instead of long, pre-recorded courses, you join a group, attend live sessions, practise real scenarios, and get direct feedback on how to prospect, run calls, handle objections, and close deals in this market.

Closing Africa’s sales talent gap by training world-class sales professionals, building strong hiring partnerships, and creating a clear pathway from learning to high-paying employment.

To equip Africans with world-class, industry-ready sales skills, bridging the talent gap for leading companies and transforming lives through accessible, practical, and globally competitive training.

Become A Top Tech Sales Performer

What Makes Us Different

We're building Africa's first comprehensive sales academy—designed by the people who've closed some of the biggest deals in Africa.

Our Classes

Live, cohort-based training with real sales leaders

Our Method

Practical frameworks used to close $5m+ in deals

Our Promise

Direct pathways to roles at top African tech companies

Our Community

A community of ambitious sales professionals across the continent

Join SALESLAB AFRICA

Join The BIGGEST And FASTEST GROWING Community of Sales-People

When you join Sales Lab Africa, you’re standing with people across Nigeria, Ghana, Kenya, and beyond who believe African sales talent deserves world-class training.

Together, we’re proving that the next generation of elite sales professionals will come from Africa.

Our Faculty

Seasoned professionals with years of sales mastery

Chika Akaeze

Head of Partnerships & Merchant Acquiring at Interswitch

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Temitope Ekundayo

Head of Growth and Co-Founder at Get Equity

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Napa Onwusah

Managing Partner and CEO at B4B Partners

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Lekan Ajani

Manager, Enterprise Sales at Peerless

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Seyi Oke

Senior Business Development Manager at Eleven36

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Paul Dakum

Data Analytics Manager at MyAgro

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Ayomide Akodu

SMB Account Executive at PawaPay

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Tayo Sowole

Director of Revenue Operations at G Games

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Seun Obatuyi

Vice President of Partnerships and International Expansion at SeamlessHR

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Oluwatobi Ojo

Managing Director at NotchHR

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Olufisayo Akinleye

Account Director at Oracle

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Chinedu Ossai

Co-Founder and CEO at Revwit

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Arogunyo Temitope

AI Sales Executive at Centric AI

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Secure Your Spot in the Current Cohort

Cohort Benefits

Cohorts are now live and filling fast. Join a group of ambitious sales professionals across Africa getting hands-on training from operators who actually sell. Spots are limited per cohort.

Foundation Cohort

Learn the core skills every salesperson needs: finding the right prospects, having better conversations, and closing your first deals with confidence. Built for people in their first 0–2 years in sales, in any industry.

Growth Stage Cohort

You already know how to sell. Now it’s about higher win rates, stronger pipelines, and more complex deals. For salespeople with 3–5 years’ experience who want to turn “I can sell” into consistent, top‑tier performance.

Sales Leadership

Move from “great individual seller” to “leader who builds great teams.” For sales leaders with 6+ years in the game who want to coach effectively, forecast with confidence, and create a culture that hits target again and again.

What You'll Learn

Our Curriculum

Research & ICP Definition


Prospecting Intelligence


Personalization & Messaging


Multi-Threading System


Social Selling System


CRM Hygiene


AI Prompt Engineering for Sales


Activity-to-Outcome Analysis


 

Cold Calling Playbook


Discovery & Qualification


Objection Handling Library


Proposal & ROI Storytelling


Negotiation & Closing


Follow-Up Mastery


Leveraging Data for Sales Growth


 The Foundations of Sales Strategy and Execution


The Art and Science of Sales Coaching


Talent, Hiring, and Onboarding Acceleration


Leadership, Influence, and Cross-Functional Alignment


 

Frequently Asked, Clearly Answered

Everything You Need to Know Before Getting Started

What is Sales Lab Africa?

Sales Lab Africa is a premier sales academy dedicated to training and equipping Africans with world-class, industry-ready sales skills. We provide practical, modern training that prepares you for high-paying roles in top African and global companies.

It’s for ambitious Africans, students, recent graduates, sales professionals, career switchers, founders, CEO’s and marketing/sales professionals who want to break into sales or level up their existing sales skills.

No. Our curriculum is beginner-friendly and designed to take you from foundational skills to job-ready competence. All you need is commitment and willingness to learn.

You’ll learn everything from prospecting and sales psychology to pipeline management, objection handling, demo skills, and closing techniques used by top sales performers.

Yes. We work with hiring partners across Africa’s ecosystem and provide job placement support, interview prep, and portfolio guidance.

Don’t worry — we’ve got answers!

We’re here to help. If you didn’t find the answer you were looking for, feel free to reach out to our team. We’ll make sure you get the clarity you need to move forward with confidence.

Trusted by Top Organizations

Supporting leading brands & ambitious startups alike.